Customers don't have to buy from you.

Imagine if...

…you had absolute conviction that what you say and do will resonate with customers and grow your revenues now and in the future.

Stop imagining.

And clear the fog.

Who you are for.

Discover the problems your customers actually face [rather than the ones you might think they do].

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Why you.

Focus on the things that make your organisation truly stand out [rather than listing the common features or copying everyone else].

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How you'll deliver.

Clarity on what and how you will do it and live up to the commitments you make [rather than making hollow promises].

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Customers. Conviction. Consistency.

we help complex b2b businesses with...

Value proposition Design

Position your business to take advantage of immediate opportunities and growth.

Growth strategy

Prepare your business for the future defining where you'll play and how you'll win.

Client feedback

Don't just take our word for it.

We worked with Stratinn to develop a clear strategy to better understand how, within our category, we could transform our business to drive significant growth. They very quickly onboarded to understand the industry sector we operate in, our current business position and to bring to light multiple routes we could explore to deliver on our objective.

The process and management for this project was best in class, with great engagement and stakeholder management across the Leadership Team. I would love the opportunity to work with them again and recommend their consultancy services to anyone looking for an external partner to help unlock critical business challenges.

We've had the pleasure of working with the team on a number of projects and have been consistently impressed by their expertise, creativity and ability to help navigate difficult decisions.

We've worked with the team for over a year now and are consistently impressed by the work they do. Whether it's value propositions, customer experience or deep customer insight, they've been a valuable asset to the business. What really sets them apart though is their ability to work collaboratively and adapt to our needs - they're a joy to work with, bring a wealth of experience and are far more flexible than a larger consulting firm!

We value the support, challenge and expertise you bring to help us on our exciting journey. For anyone truly serious about the DNA of their business and what their customers truly want, speak to this team!

Our team have also delivered results for...

See more of our work and results.

Tuesday Office Hours.

Do you have an immediate challenge to tackle, question to get off your chest or simply want to learn more about how we have helped others?

Book a 30-minute chat with our founding team.

Our guarantees.

Focused but flexible

We know this isn't your only priority, so we move at a pace that works for you and your team.

Ready to use

We don't believe in streams of slides that look great but you'll never use. We guarantee outputs that can be used straight away with your teams and customers to deliver real results...just take a look at our work with others.

No consulting bulls****

We won’t pull the wool over your eyes or make anything seem more complicated than it is. We believe in keeping it simple. Good propositions and winning strategies are about great insight, used creatively, put into action. As much as the industry likes you to believe it's a mysterious art...it's not!

Doesnt cost the earth

Developing and delivering a compelling value proposition can typically be achieved for a £40-£50k budget over 8 weeks. To help you with growth strategy, we will charge a little more (£75k+).

Do you want to give it a try yourself?

Your guide to a great prop. Simple.

If you're having problems downloading the file on iPhone, hit the 3 dots (top right of the screen) and open in browser.

We get it, not everyone wants to work with externals (like us!) and sometimes, you and your team just need a little helping hand.
So here it is. We’ve designed this guide to equip you with a step-by-step approach to developing propositions that resonate with customers and drive business growth. It’s the nuts and bolts of what we use to help clients.
Remember, we're not precious about it. Share, steal, copy, and apply (we really mean that!). If something doesn't make sense, doesn't quite work for your business, or you're struggling to get started, we're always around for a chat.